Press Releases

2012

IMATS Vancouver 2012: Bigger Space, Great Guests

What: International Make-Up Artist Trade Show Vancouver
When: 8:30 a.m.-5 p.m. Saturday, July 21; 10 a.m.-5 p.m. Sunday, July 22
Where: Vancouver Convention Centre East Exhibit Hall B; 1055 Canada Place; Vancouver, B.C.
Price: $20-$70 CAD +HST
Phone: 360.882.3488
Web: www.imats.net

The International Make-Up Artist Trade Show makes its triumphant return to the Vancouver Convention Centre East July 21-22 with demos and classes from top make-up industry pros, plus great shopping in a new and larger space.

Speakers include Emmy-winning fashion veteran Valenté Frazier, whose credits include America’s Next Top Model, Elle, Bazaar and Vogue. Frazier, the show’s beauty keynote speaker, is Tyra Banks’ personal and has made up A-list clients ranging from Rihanna to First Lady Michelle Obama. He will share his red-carpet secrets in the demo “Buildable Beauty.”
 
Make-up effects artist Toby Lindala (The X-Files TV series, Fantastic Four, Supernatural) will also be a keynote speaker. His latest projects include The Seventh Son and the fairy-tale-themed TV series Once Upon a Time, which he’ll discuss as part of a panel that will also feature actors and make-up artists from the show.
    
And as MastersFX approaches its 25th anniversary this fall, shop founder Todd Masters will participate in a panel discussion about the work he and the company have done to date, including make-up effects from Star Trek: First Contact, Tales from the Crypt, True Blood, Fringe and Falling Skies, along with more recent work in Vamps and Sinister.
    
IMATS Vancouver will also offer plenty of opportunities. Cosmetics vendors will be showing and selling top products and tools at the show, from new creations to old favorites. And this year’s show has moved to Hall B, which is larger than last year’s space and is located closer to the Convention Centre’s entrance.
    
Make-up effects artists will show off their work from film and television shows in the Make-up Museum. And the Battle of the Brushes, the IMATS student make-up competition, will unfold over the weekend: The beauty/fantasy competition has a Wild Kingdom theme; the character/prosthetic category is themed Men in Black Aliens. Students from around the world will compete live onstage to create a winning look.
    
Expedited entry and preferred classroom seating will be available to Make-Up Artist Pro-Card holders.
   
In addition to the Vancouver show, IMATS is held in Los Angeles, New York, London, Sydney and Toronto. All events are produced by Make-Up Artist magazine, a division of Key Publishing Group. Make-Up Artist is read in nearly 70 countries and was created in 1996 by Emmy Award-winning make-up artist Michael Key.

The Vancouver Convention Centre East is located at 1055 Canada Place, under the white sails, in downtown Vancouver, British Columbia. Show hours are 8:30 a.m.-5 p.m. Saturday, 10 a.m.-5 p.m. Sunday. For tickets, visit makeupmag.com/imats, and for show and schedule information, go to imats.net.

2011
Click here for a PDF version of the 2011 press release.

2010
Click here for a PDF version of the 2010 press release.

ABOVE: Make-up by Mireille Bertrand; photo by David Clare