News
2013 Dates Announced for IMATS Sydney
posted Wednesday, Jan. 16, 2013
The next International Make-Up Artist Trade Show Sydney will be held Sept. 21-22 at the Sydney Convention & Exhibition Centre along Darling Harbor. After a record-breaking 2012 show, this year's event promises to be just as exciting. Visit makeupmag.com/imats_tickets/cPath/247/ to purchase tickets. (Online prices go up after Aug. 22.) Updated show information will be coming later in the year to imats.net/index.php.
2013 Battle of the Brushes Themes Announced
posted Thursday, Nov. 6, 2012
The IMATS Battle of the Brushes student competitions are some of the most exciting events during the show. Each year, 16 students-per-IMATS race against the clock and each other to win cash, prizes and acclaim. And themes for the beauty/fantasy and character/prosthetic categories change every year.
For 2013, the beauty/fantasy theme is The Elements, inspired by—but not limited to—the four forces of nature: earth, wind, fire and water. The beauty/fantasy competition takes place on Saturday, and the time limit is two hours.
The 2013 character/prosthetic theme is Oz: The Great and Powerful, based on the upcoming movie. This competition takes place on Sunday. Competitors will be given prosthetics on the day of competition, which they must incorporate into their designs. The time limit for the character competition is three hours. No outside prosthetics are allowed, only those supplied by IMATS.
For complete details on entering the Battle of the Brushes and rules on the competition, visit the Student Competition page.
For the latest IMATS and make-up-industry updates, follow Make-Up Artist magazine on Twitter (@MakeupArtistMag) and Facebook (Make-Up Artist magazine and Makeup411.com).
Follow the Students' Journeys With the Battle of the Brushes Video Series
posted Monday, July 30, 2012
IMATS, held six times annually, features two student make-up competitions—dubbed the Battle of the Brushes—over the weekend: beauty/fantasy and character/prosthetic. At every IMATS, eight student finalists in each category race against the clock to create a winning look. Over the course of each IMATS competition, we'll follow the students' journeys, from the time they learn they've been chosen as finalists until the time runs out on the competition clock. The videos will screen during the IMATS Battle of the Brushes awards ceremony, where you can cheer on your favorite student finalists, or on this site or the Key Publishing Group YouTube page.
For the latest IMATS and make-up-industry updates, follow Make-Up Artist magazine on Twitter (@MakeupArtistMag) and Facebook (Make-Up Artist magazine and Makeup411.com).
AT LEFT: Make-up by Jessica Martin, of New Image College of Fine Arts, first-place winner in the IMATS Vancouver 2012 Battle of the Brushes character/prosthetic category. Photo by Alfonso Arnold
Free IMATS Admission With a Make-Up Artist Gold Pro Card
posted Tuesday, March 20, 2012
The Gold Pro Card is available to make-up artists represented by agencies, top trade unions or make-up effects shops or those working in theater. With the Gold Pro Card, you get free entry into all IMATS locations and pro-only times at select IMATS, as well as a 50-percent discount on Make-Up Artist magazine subscriptions, a 10-percent discount at the Make-Up Artist Shop and other benefits. To request an upgrade from a regular Pro Card, email pro@makeupmag.com. Click here to apply for a Pro Card.
Throughout the IMATS weekend, Make-Up Artist Pro Card holders can also enjoy preferred classroom seating.
The basic Pro Card—available to other professional make-up artists—also gets you into exclusive pro-only times at select IMATS, expedited entry during normal show hours, a 15-percent discount on Make-Up Artist magazine subscriptions and other special offers. To apply for the Make-Up Artist Pro Card, follow this link to the form and list of required materials.
