Press Releases

 

 

2011IMATS Sydney 2011 Press Releases: Image from IMATS Sydney 2010, make-up by Mireille Bertrand, photo by David Clare

INTERNATIONAL MAKE-UP ARTIST TRADE SHOW RETURNS TO SYDNEY IN 2011

24th and 25th September, 2011
Sydney Convention Centre Darling Harbour

 

The International Make-Up Artist Trade Show (IMATS) is set to return for an even bigger year when it opens its doors in September.

Cosmetics company founder Napoleon Perdis will share the latest trends and backstage techniques with show visitors as an IMATS keynote speaker. Other prominent speakers will include fashion veteran and author Rae Morris and Oscar-winning artist Tami Lane.

Perdis is a backstage regular at New York and Australian Fashion Weeks; he runs Napoleon Perdis Makeup Academies in Australia and Los Angeles. In addition to his address, the Napoleon Perdis Creative and Makeup Academy teams will lead make-up demonstrations throughout the weekend. Rae Morris, the make-up director of Australia’s Fashion Week, is a four-time winner of Australia’s Makeup Artist of the Year award and the author of Makeup: The Ultimate Guide. Lane, who won an Oscar for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, worked on the Lord of the Rings films and is currently the prosthetics supervisor on Peter Jackson’s The Hobbit. She will bring her crew with her to share behind-the-scenes stories from the upcoming film.

IMATS will also feature educational seminars hosted by M.A.C., ACMUSE, Royal & Langnickel Brush and more and booths with more than 100 international vendors, including M.A.C., Inglot, Illamasqua, Royal & Langnickel Brush, Naked Cosmetics, Make Up For Ever and Serge Louis Alvarez. Thousands of visitors, both trade and consumer, are expected through the doors for the event.

IMATS is the perfect opportunity for up-and-coming and professional make-up artists to learn about the latest products on the market, stock their kits and meet other creative enthusiasts.  It’s also an opportunity to learn new make-up applications and techniques.

Each year IMATS hosts a Make-up Museum, an exhibition of well-known make-up sculptures and designs from film and television. IMATS also runs two live student make-up competitions: This year, students will race against the clock to create tribal and mythological make-up looks for the chance to win lucrative prizes.

For more information on IMATS Sydney, and to purchase tickets, visit www.imats.net.


IMATS SYDNEY
When: 24- 25 September 2011
Where: Sydney Convention and Exhibition Centre, Darling Harbour
Opening hours: 8:30am – 5pm Saturday; 10am – 5pm Sunday
Admission price: Tickets available now at $30 for a one-day pass; $50 two-day pass. Ticket prices increase after 5 p.m. PST Aug. 15.


For PR enquiries, interviews or high-res images, please contact:
Dionne Taylor/Polkadot PR/ 0411 230 301/ dionne@polkadotpr.com.au
Hannah McVicar/Polkadot PR/ 02 9281 4190/hannah@polkadotpr.com.au

 

2010
Click here for a PDF version of the 2010 press release.

 

2009
Click here for a PDF version of the 2009 press release.

 

RIGHT: Make-up by Mireille Bertrand; photo by David Clare