Press Releases


IMATS New York Press Releases: Image from IMATS Toronto 2011; make-up by Kevin James Bennett2014

Film, Fashion Artists Headline IMATS New York


What: International Make-Up Artist Trade Show New York
When: Make-Up Artist Pro-Card Event 4 to 8 p.m. Friday, April 11; general-admission hours (both days sold out) 8:30 a.m. to 5 p.m. Saturday, April 12; 10 a.m. to 5 p.m. Sunday, April 13, 2014
Where: Pier 94, 711 12th Ave., New York
Phone number: 360.882.3488, ext. 106
Media registration deadline is March 20


Award-winning film, runway, TV and theater make-up artists are coming to the International Make-Up Artist Trade Show New York. The show returns to Pier 94 April 11-13, 2014, featuring speakers, classes, make-up demos, shopping and networking opportunities.
Keynote speakers will include David Martí and Montse Ribé, of the Barcelona-based make-up effects shop DDT Efectos Especiales. The pair won a 2007 Achievement in Makeup Oscar for their work on Pan’s Labyrinth. They have also worked on Mama, Gainsbourg: A Heroic Life and Hellboy II: The Golden Army.
Beauty artist Sam Fine will make his first official IMATS appearance as a beauty keynote speaker. His clients include Queen Latifah, Naomi Campbell, Tyra Banks, Iman, Beyoncé, Vanessa Williams, Mary J. Blige and more. He is the author of Fine Beauty: Beauty Basics and Beyond for African-American Women and a Beauty Ambassador for CoverGirl.

Robin Mathews will also join IMATS as a first-time keynote speaker. She has worked on Wild, the Twilight films New Moon and Eclipse, The Runaways (after which she was offered a Make Up For Ever contract), Django Unchained and Dallas Buyers Club, for which she received her first Oscar win this year. She has been the personal make-up artist for Reese Witherspoon, Melissa Leo and Forest Whitaker, among others.

Make-up effects artist Anthony Giordano will curate the Make-up Museum, which will showcase movie, TV and theater make-up memorabilia from well-known artists.
Educators include Emmy-winning make-up effects artist Thomas Surprenant, former Face Off competitor Tate Steinsiek (doing a make-up effects demo), body painter Becca Gilmartin, cosmetics company founder Eve Pearl, Halle Berry personal Siân Richards (Cloud Atlas) and Emmy-winning artist Kevin James Bennett (Elle, InStyle, Another World, As the World Turns).
Exhibitors including Make Up For Ever, Dermalogica, Inglot, Embryolisse and Stila will be offering new products and old favorites, while educators and speakers will offer top tips, new techniques and behind-the-scenes stories in classes, panel discussions and presentations.
In the Battle of the Brushes student make-up competitions, international make-up students will race to create winning looks. This year’s beauty competition is themed Art Through the Ages; the character competition is themed The World of Comic Books and Graphic Novels.
Make-Up Artist Pro-Card hours, open exclusively to Make-Up Artist magazine Pro-Card holders, are 4 to 8 p.m. Friday, April 11. General-admission hours (both days have sold out) are 8:30 a.m. to 5 p.m. Saturday, April 12 and 10 a.m. to 5 p.m. Sunday, April 13.

IMATS is produced by Make-Up Artist magazine, a division of Key Publishing Group. IMATS is held annually in Los Angeles; New York; London; Vancouver, B.C.; Sydney and Toronto. Make-Up Artist is read in nearly 70 countries and was created in 1996 by Emmy Award-winning make-up artist Michael Key.
Follow the link to the
media registration form. The registration deadline is 5 p.m. PDT March 20. To arrange interviews and photos with speakers, contact Managing Editor Heather Wisner at 360-882-3488, ext. 106.

And for the latest IMATS and make-up-industry updates, connect with IMATS on
IMATS Facebook pageIMATS Twitter pageIMATS Instagram pageIMATS YouTube page

Key Publishing Group, serving make-up professionals since 1996


ABOVE: Make-up by Kevin James Bennett, photo by Simeon Muller

Click here for a PDF of the 2014 press release.





Click here for a PDF version of the 2013 press release. 



Click here for a PDF version of the 2012 press release.



Click here for a PDF version of the 2011 press release.




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