Press Releases



IMATS Los Angeles Press Releases: Image from IMATS Toronto 2011; make-up by Kevin James Bennett2014

Make-up Industry Stars Shine at IMATS L.A. 2014

International Make-Up Artist Trade Show Los Angeles
Make-Up Artist Pro-Card Event 4 to 7 p.m. Friday, Jan. 17; general-admission hours 8:30 a.m. to 5 p.m. Saturday, Jan. 18; 10 a.m. to 5 p.m. Sunday, Jan. 19
Where: Pasadena Convention Center, 300 Green St., Pasadena, Calif.
Price: $50-$90
Phone: 360.882.3488, ext. 106

Fantastical movie make-up effects, eye-popping body paintings and runway-ready fashion looks are just some of the many attractions at the 2014 International Make-Up Artist Trade Show, which celebrates its 17th year Jan. 17-19 at the Pasadena Convention Center.

Oscar-winning artist Bill Corso (The Amazing Spider-Man, John Carter, Lemony Snicket’s A Series of Unfortunate Events) and Emmy-winning artist Kevin James Bennett (Elle, InStyle, Another World, As the World Turns) have been confirmed as keynote speakers.

Featured speakers include Emmy-winning artists and cosmetics company founders Eve Pearl, Melanie Mills and Thomas Surprenant; beauty artist Roshar (Vogue, Harper’s Bazaar), sculptor and concept artist Jordu Schell (Aliens vs. Predator–Requiem, Men in Black) and London Brush Company founder/Halle Berry personal Siân Richards.
Face Off contestants will describe what it’s like to battle on camera during a panel discussion moderated by two-time competitor and featured speaker Frank Ippolito. Dexter make-up department head Keith Hall will discuss that show’s gruesome effects in an onstage interview.

The stars of the Syfy body-painting reality series Naked Vegas will offer a behind-the-scenes look at the show in a third panel discussion; a fourth panel, with the leaders of Spectral Motion (the make-up effects shop behind X-Men: The Last Stand and Hellboy II: The Golden Army) will cover movie make-up design.
The exhibit floor will be packed with companies offering more than 120 brands, from A (Alcone) to Z (Züca, Inc.). First-time exhibitors and returning favorites (Make Up For Ever, M.A.C. Pro, Inglot, NYX Cosmetics and Kryolan among them) will unveil new products and tools and offer discounts at the show.

The Moving Image Stage is among the new IMATS attractions—there, industry leaders will do extended live demos spotlighting make-up techniques for film and television. That stage will be located in Exhibit Hall Two, which will also house film and TV creations in the Make-up Museum and the two-day Battle of the Brushes student make-up competition. This year’s new beauty-category theme is Art Through the Ages; the character-category theme is The World of Comic Books and Graphic Novels.

IMATS will open Friday, Jan. 17 with master classes taught by Bennett, body painter Trina Merry, brow expert Kelley Baker and YouTube guru Kandee Johnson. (Master classes are not included in the weekend ticket price.) The Make-Up Artist Pro-Card Event follows from 4 to 7 p.m. General-admission hours are 8:30 a.m. to 5 p.m. Saturday, Jan. 18 and 10 a.m. to 5 p.m. Sunday, Jan. 19.
For tickets and more information, check Make-Up Artist also produces IMATS in New York; London; Vancouver, B.C.; Sydney; and Toronto.

And for the latest IMATS and make-up-industry updates, connect with IMATS on
IMATS Facebook pageIMATS Twitter pageIMATS Instagram pageIMATS YouTube page

 ABOVE: Make-up by Kevin James Bennett, photo by Simeon Muller



Click here for a PDF version of the 2013 press release.


Click here for a PDF version of the 2012 press release.


Click here for a PDF version of the 2011 press release.


Click here for a PDF version of the 2010 press release.


Click here for a PDF version of the 2009 press release.


ABOVE: Make-up by Mireille Bertrand; photo by David Clare



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